PICOM, France

The future of retail goes VR

PICOM is presenting its brand new Shopping Innovation lab in a 900 m² building of Eurotechnologies in Lille, France.
October 12, 2015, was D-day for PICOM, the French ‘Industries of Commerce Competitiveness Cluster’.
At 11.30h sharp, the organization proudly inaugurated the Shopping Innovation Lab (SILAB) it had been dreaming of for years: a unique place dedicated to the technology that is shaping the retail experience of the future. The lab’s eye catcher? An impressive, immersive 3D virtual reality CAVE, featuring the latest technology for immersive VR experience.

The tracking solution

The SILAB features three main technological platforms, which represent the three main sales channels of the future: at home, in the shop and mobile. To simulate commercial environments (shop, commercial center, commercial drive …), Immersion, European 3D expert, set up a unique, four-sided immersive CAVE with movable sidewalls. Four Barco RLM-W14 three-chip projectors with Active Stereo 3D help users to simulate retail spaces in 3D and examine the customer behavior. The tracking is covered by a 4 x TRACKPACK/E system from ART.

Why ART ?

  • Fast and smooth data transfer
  • ART tracking could fulfill the requirements for a fast and smooth data transfer.
  • Complete tracking system
  • ART could provide the complete tracking system required:tracking cameras (TRACKPACK/E), Flystick3 and headtracking devices.
  • Good and long-time cooperation with ART
  • ART could provide the complete tracking system required:tracking cameras (TRACKPACK/E), Flystick3 and headtracking devices.


  • Barco 3D CAVE
  • four Barco RLM-W14 projectors1 floor projection (front projection)
  • four TRACKPACK/E cameras
  • Input devices: Flystick3 with Headtracking

These product types were used in this application:

Flystick 3

Our lightweight wireless interaction device

The Flystick3 is our lightweight wireless interaction device for VR applications, that is available with a passive (marker based) target. The wireless data transmission to the controller is guaranteed by a USB radio transreceiver in the ISM…


Best solution for medium-sized tracking volumes

TRACKPACK/E camera is our best solution for medium-sized tracking volumes. With a respectable frustum volume of 60m³ it is not only a mere replacement for our former TRACKPACK model. Delivering significantly more…